OVERVIEW

Panasonic asked us to assist with the launch of their 3D television technologies. They wanted to educate potential customers about their new 3D television range while raising brand awareness.

Net Communities built a dedicated content hub in response: Welcome to 3D.TV

The hub dealt with facts surrounding 3D television, this would educate any interested or speculative buyers while still focusing on the client and paying homage to their brand. This way, Panasonic not only opened up a potential interest in the product, but they were also the brand actively educating their audience about 3D television. Through educating their customers, they were also going to be the trusted source of 3D television and the brand that would-be customers would associate with 3D television in future.

Welcome to 3D TV, not only delivered a constant flow of informative content but it also engaged with customers through conversation, voting polls and social integration. Net Communities managed the project from conception, design/development, production, social and SEO and amplification.

Promotional Activity

  • High-Impact graphical advertising across the gadget enthusiast community.
  • Social media promotion on Digg.com, Twitter and Facebook.
  • Syndication to relevant sites such as Pocket-lint and ITProPortal.com
  • Targeted promotion on 3D TV forums.

Welcome to 3D TV, not only delivered a constant flow of informative content but it also engaged with customers through conversation, voting polls and social integration. Net Communities managed the project from conception, design/development, production, social and SEO and amplification.

www.WelcomeTo3D.tv