The Cloud Hack | Case Studies

Event attendee:

We were really pleased with the outcome. There were a bunch of good apps and a wide variety. The t-shirts were brilliant, and the day had a nice relaxed atmosphere.

Overall, the day worked really well and we had a great time.

ELEMENTS DELIVERED IN THIS CAMPAIGN

Net Communities was asked by Microsoft to raise awareness for Windows Azure within its target audience of tech savvy developers. It wanted a hands-on campaign that encouraged developers to get involved both online and offline.

Our solution was The Cloud Hack. A real-life hack day focusing on Windows Azure with a competition to build the best Azure application. We backed this up with Hack from Home, a virtual equivalent of the hack day that users could enter from the comfort of their sofas.

Net Communities teamed up with PayPal, Huddle, Bing and National Rail to provide competition entrants a selection of APIs to incorporate into their apps.
Expert developers from these companies also presented and judged the entries.
Promotion through social media and high-impact formats.

BRAND AWARENESS

Net Communities developed a engagement for the campaign that enabled users to enter the competition from home

A variety of standard display creatives promoted the event on sites within our Gadget Enthusiast community, ensuring targeted advertising

Users who registered for information were sent a follow-up email with details of the event

The live competition was recorded and uploaded to the engagement site

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Campaign STATISTICS

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