Ideal Day Out Campaign

Net Communities response was to create fun and engaging site which targeted socially active individuals.  Our plan was to find people who are socially active on and offline by allowing them to create their own "Ideal Day Out".  The phone was an X10, so we gave away £10,000 to spend on the winner and 10 friends on their ideal day out.Whilst the site and campaign ran at the same time as the Ideal Home Exhibition, IdealDayOut.com continued to score at number one in organic search for the duration for a series of related terms.  In addition the site was promoted across a series of highly targeted sites within our portfolio.  The winners video can be found here.