Really? Why bother with sports sponsorships
Javier Diez-Aguirre - Director, Corporate Communications, Ricoh EMEA
Challenges facing the changing industry
Julie Clark - Head of Sport & Leisure, PricewaterhouseCoopers
Sean Jefferson - Leader, Mindshare Invention
IAA Sports Marketing Panel Discussion
Javier Diez-Aguirre,Julie Clark,Sean Jefferson
Moderator: Kevin Roberts - Editorial Director, Sport Business
Insights into marketing strategy and audience from Americo Campos Silva, The Global Media Manager for Shell.
Maurice Levy, CEO Publicis Groupe interviewed on the advertising industry at the IAA Business Lunch 2013.
See all the videos from this year's conference
The speaker's from this year's AOP Conference discuss the latest issues effecting the B2B media landscape, and answer questions from the audience
Chuck Richard, VP & Lead Analyst of Outsell opens the 2013 AOP B2B conference
Christain Frei, Senior Director Central Marketing Group, Microsoft Western Europe outlines the latest trends impacting B2B Marketing
Conor Ogle, Global Head of Marketing, Global Banking and Markets, HSBC discusses the evolution of B2B Marketing
Julien Roux, Marketing Manager, Industry, EMEA, Caterpillar discusses the changes in Caterpillar's marketing strategy
Stefan Heeke, Director Digital Marketing, Siemans Corporation talks through the the latest trends in marketing
Stuart Giddings, Managing Director of Carat Enterprise dicusses content as the most important aspect in the future of B2B Marketing
Bob Carrigan, CEO, IDG Communications, Inc. dicusses the future of B2B media and marketing
Bruce Daisley, Sales Director of Twitter UK discusses the importance of Twitter in content creation
Marco Bertozzi, Executive Managing Director, EMEA, at VivaKi discusses the importance of technology in the media
Tim Potter MD of Business Publishing at Centaur Media, discusses the company's future and the importance of content marketing.
Peter Currie, Group Head of Brand at Aberdeen explain hows the group have established a global voice
Stephen Taylor is Vice-President of Brand Europe for Samsung Electronics discusses his aim to make Samsung a loved brand by consumers
Sital Banerjee, Senior Director, Global Head of Media at Philips discusses how media has changed followed by a Q&A.
![2012: What's The Aftermath? [IAA Exclusive video]](/media/post-images/None_6.png)
Sir Martin Sorrell Chief Executive of WPP holds a Q&A on current affairs, media and advertising.
![Digital Download: Opening Panel Discussion [IAA Exclusive video]](/media/post-images/None_5.png)
The panel discusses: Trends in Online Spending, Choice and entertainment, How online video has evolved, creating engaging content and more.
![The 5 Big Trends in Media [IAA Exclusive video]](/media/post-images/None_2_2.png)
Ellie Tory, European Communications manager for Honda Looks at the 5 big trends in media: Connectivity, mobility addressability, discover-ability and share-ability.
