Sports marketing: innovation in successful sports marketing and sponsorship.

Really? Why bother with sports sponsorships

Javier Diez-Aguirre – Director, Corporate Communications, Ricoh EMEA

Challenges facing the changing industry

Julie ClarkHead of Sport & Leisure, PricewaterhouseCoopers

Sean Jefferson – Leader, Mindshare Invention

IAA Sports Marketing Panel Discussion

Javier Diez-Aguirre, Julie Clark, Sean Jefferson

Moderator: Kevin Roberts - Editorial Director, Sport Business