Nokia's Digital TransformationPosted by Andy Evans, 22 May 2013In this exclusive video shot at the IAA Business Lunch in May 2013. Chris Schaumann, VP, Digital Marketing & CRM for Nokia Global Marketing discusses the advertising and marketing industry from Nokia's viewpoint. Chris takes us through some of the campaigns that have worked for Nokia in the past and what their strategy is moving forward as well as offering some advice for both advertising agencies and other companies when considering their own campaigns.
Connecting a brand to its audience with Americo Campos Silva, The Global Media Manager for Shell.Posted by Andy Evans, 08 May 2013Insights into marketing strategy and audience from Americo Campos Silva, The Global Media Manager for Shell.
Maurice Levy, CEO Publicis Groupe speaks at the IAA Business Lunch.Maurice Levy, CEO Publicis Groupe interviewed on the advertising industry at the IAA Business Lunch 2013.
Full Video Coverage of the AOP B2B Conference 2013See all the videos from this year's conference
Closing Panel Discussion at the AOP B2B Conference 2013The speaker's from this year's AOP Conference discuss the latest issues effecting the B2B media landscape, and answer questions from the audience
"Trends in B2B Marketing" at the AOP Conference 2013Chuck Richard, VP & Lead Analyst of Outsell opens the 2013 AOP B2B conference
"Trends Impacting B2B Marketing" at the AOP Conference 2013.Christain Frei, Senior Director Central Marketing Group, Microsoft Western Europe outlines the latest trends impacting B2B Marketing
"B2B Marketing Transformation" at the AOP Conference 2013Conor Ogle, Global Head of Marketing, Global Banking and Markets, HSBC discusses the evolution of B2B Marketing
"Caterpillar Project 21" at the AOP Conference 2013Julien Roux, Marketing Manager, Industry, EMEA, Caterpillar discusses the changes in Caterpillar's marketing strategy
"The New Marketing Business Case" at the AOP Conference 2013Stefan Heeke, Director Digital Marketing, Siemans Corporation talks through the the latest trends in marketing
"Redefining B2B Media" at AOP Conference 2013Stuart Giddings, Managing Director of Carat Enterprise dicusses content as the most important aspect in the future of B2B Marketing
"The Future of B2B Media & Marketing" at the AOP Conference 2013Bob Carrigan, CEO, IDG Communications, Inc. dicusses the future of B2B media and marketing
"Publishing Powered by Tweets" at the AOP Conference 2013.Bruce Daisley, Sales Director of Twitter UK discusses the importance of Twitter in content creation
"The B2B Revolution" at the AOP Conference 2013.Marco Bertozzi, Executive Managing Director, EMEA, at VivaKi discusses the importance of technology in the media
"How to approach the future" at the AOP B2B Conference 2013.Posted by Andy Evans, 02 April 2013Tim Potter MD of Business Publishing at Centaur Media, discusses the company's future and the importance of content marketing.
David buddies Goliaths: building our global asset management footprint (IAA Exclusive)Posted by Andy Evans, 19 December 2012Peter Currie, Group Head of Brand at Aberdeen explain hows the group have established a global voice
How do you turn Samsung into a loved brand? (IAA Exclusive)Posted by Andy Evans, 13 November 2012Stephen Taylor is Vice-President of Brand Europe for Samsung Electronics discusses his aim to make Samsung a loved brand by consumers
How has media changed? Discussion and Q&A with Sital Banerjee (IAA Discussion)Posted by Andy Evans, 17 September 2012Sital Banerjee, Senior Director, Global Head of Media at Philips discusses how media has changed followed by a Q&A.
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2012: What's The Aftermath? [IAA Exclusive video]Posted by Andy Evans, 28 May 2012Sir Martin Sorrell Chief Executive of WPP holds a Q&A on current affairs, media and advertising.
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Digital Download: Opening Panel Discussion [IAA Exclusive video]Posted by Andy Evans, 28 May 2012The panel discusses: Trends in Online Spending, Choice and entertainment, How online video has evolved, creating engaging content and more.
