Really? Why bother with sports sponsorships
Really? Why bother with sports sponsorships
Javier Diez-Aguirre - Director, Corporate Communications, Ricoh EMEA
Latest videos
![The Power of the Brand Experience [IAA Exclusive video]](/media/post-images/None_ian-armstrong.png)
The Power of the Brand Experience [IAA Exclusive video]Posted by Andy Evans, 04 April 2012Talk by Ian Armstrong, Global Communication Director at Jaguar
![Advice to B2B Media Owners: Panel Q&A [AOP Exclusive video]](/media/post-images/None_aop-3_1.png)
Advice to B2B Media Owners: Panel Q&A [AOP Exclusive video]Posted by Andy Evans, 04 April 2012Michael Toedman leads a question and answer session giving advice to B2B Media Owners
![The New Art & Science of Marketing [AOP Exclusive video]](/media/post-images/None_Caroline-Taylor.png)
The New Art & Science of Marketing [AOP Exclusive video]Posted by Andy Evans, 04 April 2012Talk by Caroline Taylor, VP Marketing & Communications at IBM UK & Ireland
![Reinventing the Business Model: Panel Q&A [AOP Exclusive video]](/media/post-images/None_aop-3.png)
Reinventing the Business Model: Panel Q&A [AOP Exclusive video]Posted by Andy Evans, 30 March 2012The panel take questions on the future challenges to their companies
![Reinventing the Business Model: Panel Discussion [AOP Exclusive video]](/media/post-images/None_aop-2.png)
Reinventing the Business Model: Panel Discussion [AOP Exclusive video]Posted by Andy Evans, 30 March 2012Chuck Richard, VP & Lead Analyst of Outsell moderates a panel discussion on the future of the Media business model
![Reinventing the Business Model [AOP Exclusive Video]](/media/post-images/281_Chuck-Richard.png)
Reinventing the Business Model [AOP Exclusive Video]Posted by Andy Evans, 30 March 2012Talk by Chuck Richard, VP & Lead Analyst of Outsell
![Mindshare B2B Marketing: The Importance of Branding [AOP Exclusive video]](/media/post-images/None_James-Weatherill.png)
Mindshare B2B Marketing: The Importance of Branding [AOP Exclusive video]Posted by Andy Evans, 30 March 2012Talk by James Weatherill, Head of B2B at Mindshare
![The Socialisation of Business [AOP Exclusive video]](/media/post-images/None_Joshua-Graff.png)
The Socialisation of Business [AOP Exclusive video]Posted by Andy Evans, 30 March 2012Talk by Joshua Graff, Director of EMEA Marketing Solutions at LinkedIn
![Driving Quality Through Digital Communications [AOP Exclusive Video]](/media/post-images/None_Matt-Woodford.png)
Driving Quality Through Digital Communications [AOP Exclusive Video]Posted by Andy Evans, 30 March 2012Talk by Matt Woodford, Joint MD of Ptarmigan Media
![Insight Spotlight for Global B2B [AOP Exclusive video]](/media/post-images/None_michael_wrigley.png)
Insight Spotlight for Global B2B [AOP Exclusive video]Posted by Andy Evans, 30 March 2012Michael Wrigley, Managing Director of Banner gives an insight into global media through the use of case studies.
![Driving Successful B2B Campaigns Through Open Partnership and Innovation [AOP Exclusive Video]](/media/post-images/None_StuartGiddings.png)
Driving Successful B2B Campaigns Through Open Partnership and Innovation [AOP Exclusive Video]Posted by Andy Evans, 30 March 2012Talk by Stuart Giddings, Managing Director of Just International
![The AOP B2B Conference 2012 [Exclusive videos]](/media/post-images/None_AOP-1.png)
The AOP B2B Conference 2012 [Exclusive videos]Posted by Andy Evans, 30 March 2012All the best speakers from the AOP's first B2B Conference.
![Future of Media: Panel Discussion [IAA Video Exclusive]](/media/post-images/None_iaa-video-6.png)
Future of Media: Panel Discussion [IAA Video Exclusive]Posted by Andy Evans, 22 March 2012Greg Brooks Content Strategy Director at C Squared leads a panel discussion on the future of media
![Future Business Models for the Media Business - Part Two [IAA Exclusive Video]](/media/post-images/271_iaa-video-5.png)
Future Business Models for the Media Business - Part Two [IAA Exclusive Video]Posted by Andy Evans, 22 March 2012Vincent Blaney, Account Director - Media and Digital Practice at Millward Brown discusses the future business models for the media business
![Future Business Models for the Media Business [IAA Exclusive Video]](/media/post-images/None_iaa-video-4.png)
Future Business Models for the Media Business [IAA Exclusive Video]Posted by Andy Evans, 22 March 2012Marco Bertozzi, EMEA Managing Director of VivaKi Nerve Center discusses the future of media
![The Out-of-Home Future [IAA Exclusive video]](/media/post-images/None_iaa-video-3.png)
The Out-of-Home Future [IAA Exclusive video]Posted by Andy Evans, 19 March 2012Talk by James Davies Strategic Development Director at Posterscope UK
![A View on the Future of Media & Marketing [IAA Exclusive video]](/media/post-images/None_iaa-video-2.png)
A View on the Future of Media & Marketing [IAA Exclusive video]Posted by Andy Evans, 19 March 2012Libby Hills, Director - global head of advertising - Credit Suisse
![The Future of Media [IAA Exclusive videos]](/media/post-images/266_iaa-video-1.png)
The Future of Media [IAA Exclusive videos]Posted by Andy Evans, 19 March 2012Future business models for the media business
![Innovation in Mobile [exclusive videos]](/media/post-images/None_blog11.png)
Innovation in Mobile [exclusive videos]Posted by Andy Evans, 12 January 2012Russell Buckley, Amanda Rosenberg, Chris Carmichael and Stephen Yap
![The British Airways mobile journey [exclusive video]](/media/post-images/None_blog10.png)
The British Airways mobile journey [exclusive video]Posted by Andy Evans, 12 January 2012Chris Carmichael - Manager of Technology and Innovation, British Airways
