Online Video Advertising, Still Needs Scale

I'm still absolutely blown away that video advertising still seems to be in its infancy.... The IAB say that out of a total £3.7bn spent online per year in the UK, less than £12m is spent in video advertising - is that really possible?

The US has seen more progression in the market with success stories like our partners at Revision3 and the emergence of video by Leo Laporte and his TWiT network.  More recently there have been some great start-up stories like our friends at ChannelFlip.

If you want to add to the minuscule £12m spend, then give us a call and we can help, in the mean time, check out this interesting video interview with Rob Norman, CEO GroupM Interaction Worldwide:

Tags: spend, video, video advertising
Posted by Andy Evans, 28 October 2009

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