The New Art & Science of Marketing [AOP Exclusive video]

Caroline Taylor – VP Marketing & Communications, IBM UK & Ireland

This conference was the AOP’s first event dedicated to business media. The speaker’s are world class and there are workshops discussing profit improvement. If you want to stay at the forefront of all things B2B, Net Communities has selected the most beneficial lectures.

Other videos from this event:

Stuart Giddings – Driving  successful B2B campaigns through open partnership and innovation

Michael Wrigley – Insight spotlight for global B2B

Matt Woodford – Driving quality through digital communications

Joshua Graff – The Socialisation of Business

James Weatherill – Mindshare B2B Marketing

Advice for B2B Media Owners Panel Q&A

Chuck Richard – Reinventing the business model

Reinventing the Business Model Panel Discussion

Reinventing the Business Model Panel Q&A

Bill Gates is guest-editing The Verge in February

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Microsoft officially announces Windows 10 launch, including demo on The Verge

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Transparency in Digital Media with Mark Connolly, AudienceScience at IAA Insights event

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I-MIS Research results from Belinda Barker, MD of BSB Media at IAA Insights event

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‘Trending’ software company Taykey raises $15 million

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Vox Media raises fresh funding, now valued at $380m

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Announcing our new partnership with Digital Trends

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Marketing in the film industry with Con Gornell, Executive Vice President European Film Marketing Warner Bros.

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Forming effective Insights with Glen Parker – Head of Media Brands Marketing Sciences at G14

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Collecting metrics with Matt Stockbridge – European Insights and Analytics Expert, Mondel─ôz International

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