The New Art & Science of Marketing [AOP Exclusive video] | Net Communities

The New Art & Science of Marketing [AOP Exclusive video]

Caroline Taylor - VP Marketing & Communications, IBM UK & Ireland

This conference was the AOP's first event dedicated to business media. The speaker's are world class and there are workshops discussing profit improvement. If you want to stay at the forefront of all things B2B, Net Communities has selected the most beneficial lectures.

Other videos from this event:

Stuart Giddings - Driving successful B2B campaigns through open partnership and innovation

Michael Wrigley - Insight spotlight for global B2B

Matt Woodford - Driving quality through digital communications

Joshua Graff - The Socialisation of Business

James Weatherill - Mindshare B2B Marketing

Advice for B2B Media Owners Panel Q&A

Chuck Richard - Reinventing the business model

Reinventing the Business Model Panel Discussion

Reinventing the Business Model Panel Q&A

Connecting a brand to its audience with Americo Campos Silva, The Global Media Manager for Shell.
Insights into marketing strategy and audience from Americo Campos Silva, The Global Media Manager for Shell.
Posted by Andy Evans, 08 May 2013 Tags: advertising, ceo, cnn, conversation, france, iaa, industry, keynote, marketing, publicis, thought leader, video
Maurice Levy, CEO Publicis Groupe speaks at the IAA Business Lunch.
Maurice Levy, CEO Publicis Groupe interviewed on the advertising industry at the IAA Business Lunch 2013.
Tags: advertising, ceo, cnn, conversation, france, iaa, industry, keynote, lecture, marketing, presentation, publicis, thought leader, video
Full Video Coverage of the AOP B2B Conference 2013
See all the videos from this year's conference
Tags: aop, aop b2b conference 2013, b2b, conor ogle, julien roux, video
Closing Panel Discussion at the AOP B2B Conference 2013
The speaker's from this year's AOP Conference discuss the latest issues effecting the B2B media landscape, and answer questions from the audience
Tags: aop, aop b2b conference 2013, b2b, bob carrigan, chuck richard, marco bertozzi, stuart giddings, video
"Trends in B2B Marketing" at the AOP Conference 2013
Chuck Richard, VP & Lead Analyst of Outsell opens the 2013 AOP B2B conference
Tags: aop, aop b2b conference 2013, b2b, chuck richard, outsell, video
"Trends Impacting B2B Marketing" at the AOP Conference 2013.
Christain Frei, Senior Director Central Marketing Group, Microsoft Western Europe outlines the latest trends impacting B2B Marketing
Tags: aop, aop b2b conference 2013, b2b, christian frei, microsoft, video
"B2B Marketing Transformation" at the AOP Conference 2013
Conor Ogle, Global Head of Marketing, Global Banking and Markets, HSBC discusses the evolution of B2B Marketing
Tags: aop, aop b2b conference 2013, b2b, conor ogle, hsbc, video
"Caterpillar Project 21" at the AOP Conference 2013
Julien Roux, Marketing Manager, Industry, EMEA, Caterpillar discusses the changes in Caterpillar's marketing strategy
Tags: aop, aop b2b conference 2013, b2b, caterpillar, julien roux, video
"The New Marketing Business Case" at the AOP Conference 2013
Stefan Heeke, Director Digital Marketing, Siemans Corporation talks through the the latest trends in marketing
Tags: aop, aop b2b conference 2013, b2b, siemans, stefan heeke, video
"Redefining B2B Media" at AOP Conference 2013
Stuart Giddings, Managing Director of Carat Enterprise dicusses content as the most important aspect in the future of B2B Marketing
Tags: aop, aop b2b conference 2013, b2b, carat enterprise, stuart giddings, video
"The Future of B2B Media & Marketing" at the AOP Conference 2013
Bob Carrigan, CEO, IDG Communications, Inc. dicusses the future of B2B media and marketing
Tags: aop, aop b2b conference 2013, b2b, bob carrigan, idg, idg communications, video
"Publishing Powered by Tweets" at the AOP Conference 2013.
Bruce Daisley, Sales Director of Twitter UK discusses the importance of Twitter in content creation
Tags: aop, aop b2b conference 2013, b2b, bruce daisley, twitter, video
"The B2B Revolution" at the AOP Conference 2013.
Marco Bertozzi, Executive Managing Director, EMEA, at VivaKi discusses the importance of technology in the media
Tags: aop b2b conference 2013, b2b, marco bertozzi, video, vivaki aop
"How to approach the future" at the AOP B2B Conference 2013.
Tim Potter MD of Business Publishing at Centaur Media, discusses the company's future and the importance of content marketing.
Posted by Andy Evans, 02 April 2013 Tags: aop, aop b2b conference 2013, b2b, centaur media, tim potter, video
David buddies Goliaths: building our global asset management footprint (IAA Exclusive)
Peter Currie, Group Head of Brand at Aberdeen explain hows the group have established a global voice
Posted by Andy Evans, 19 December 2012 Tags: aberdeen group, asset management, b2b marketing, exclusive video, iaa, piers currie, video
How do you turn Samsung into a loved brand? (IAA Exclusive)
Stephen Taylor is Vice-President of Brand Europe for Samsung Electronics discusses his aim to make Samsung a loved brand by consumers
Posted by Andy Evans, 13 November 2012 Tags: discovery networks, exclusive video, iaa, lecture, london 2012, media, olympics, samsung, stephen taylor, video
How has media changed? Discussion and Q&A with Sital Banerjee (IAA Discussion)
Sital Banerjee, Senior Director, Global Head of Media at Philips discusses how media has changed followed by a Q&A.
Posted by Andy Evans, 17 September 2012 Tags: discovery networks, exclusive video, iaa, lecture, m&m global, media, video
2012: What's The Aftermath? [IAA Exclusive video]
Sir Martin Sorrell Chief Executive of WPP holds a Q&A on current affairs, media and advertising.
Posted by Andy Evans, 28 May 2012 Tags: advertising, advertising, cheif executive, current affairs, iaa, lecture, media, sir martin sorrell, video, wpp
Digital Download: Opening Panel Discussion [IAA Exclusive video]
The panel discusses: Trends in Online Spending, Choice and entertainment, How online video has evolved, creating engaging content and more.
Posted by Andy Evans, 28 May 2012 Tags: advertising, dan calladine, dara nasr, iaa, martin talks, nick burcher, video
The 5 Big Trends in Media [IAA Exclusive video]
Ellie Tory, European Communications manager for Honda Looks at the 5 big trends in media: Connectivity, mobility addressability, discover-ability and share-ability.
Posted by Andy Evans, 28 May 2012 Tags: advertising, ellie tory, honda, iaa, video

Next Post

Advice to B2B Media Owners: Panel Q&A [AOP Exclusive video]

Related posts

Reinventing the Business Model [AOP Exclusive Video] Posted by Andy Evans
The AOP B2B Conference 2012 [Exclusive videos] Posted by Andy Evans
Advice to B2B Media Owners: Panel Q&A [AOP Exclusive video] Posted by Andy Evans
Mindshare B2B Marketing: The Importance of Branding [AOP Exclusive video] Posted by Andy Evans
The Socialisation of Business [AOP Exclusive video] Posted by Andy Evans

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