The New Art & Science of Marketing [AOP Exclusive video]

Caroline Taylor – VP Marketing & Communications, IBM UK & Ireland

This conference was the AOP’s first event dedicated to business media. The speaker’s are world class and there are workshops discussing profit improvement. If you want to stay at the forefront of all things B2B, Net Communities has selected the most beneficial lectures.

Other videos from this event:

Stuart Giddings – Driving  successful B2B campaigns through open partnership and innovation

Michael Wrigley – Insight spotlight for global B2B

Matt Woodford – Driving quality through digital communications

Joshua Graff – The Socialisation of Business

James Weatherill – Mindshare B2B Marketing

Advice for B2B Media Owners Panel Q&A

Chuck Richard – Reinventing the business model

Reinventing the Business Model Panel Discussion

Reinventing the Business Model Panel Q&A