Mobile Research: iFuture or iFlop? [exclusive video]

On 1st November 2011, the MMA and the IAA presented an event titled “Innovation in Mobile” to host an interactive panel debate. An ambitious and expert panel of speakers shared insights, strategy and case studies, demonstrating innovative ways in which brands can utilise mobile platforms… the next generation in innovative mobile communications.  Now you can watch these presentations in video format exclusively for free here on the Net Communities web site:

Stephen Yap – Group Director, TNS Technology

Other videos from this event:

Amanda Rosenberg – Google’s Associate Business Development Manager, Mobile, EMEA

Chris Carmichael – Manager of Technology and Innovation, British Airways

Russell Buckley – Chief Marketing Officer, Eagle Eye Solutions 

Panel Q & A – Russell Buckley, Amanda Rosenberg, Chris Carmichael, Stephen Yap, chaired by Paul Berney