Future of Media: Mel Varley
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Mel Varley
Chief Strategy Officer, Global, Mediaedge:cia
Other Keynote Speakers
- Phil Stokes: Head of Entertainment & Media, PricewaterhouseCoopers
- Adam Smith: Futures Director, GroupM
- Jamie Leach: International Client Managing Director, Starcom MediaVest Group
- Panel Discussion: Rishaad Salamat: Anchor & Reporter, Bloomberg TV
Q&A from the floor
- Does the future for media agencies lie with integrating planning with creative?
- How do the media consumption habits of B2B compare to the mass market?
- What impact will client procurement have on the speed of change?
- Brands and Measurability plus the future of the iPad?
- Do brands have future as media owners and will that steal revenue from existing media owners?
- Do clients demand a one-stop shop between media and creative agencies?
- Are the TV companies ready to deliver branded content for a digital platform and what are agencies doing to adopt a more 'Pan European' approach to advertising.
