In this exclusive video shot at the IAA Business Lunch in May 2013. Chris Schaumann, VP, Digital Marketing & CRM for Nokia Global Marketing discusses the advertising and marketing industry from Nokia's viewpoint. Chris takes us through some of the campaigns that have worked for Nokia in the past and what their strategy is moving forward as well as offering some advice for both advertising agencies and other companies when considering their own campaigns.

Insights into marketing strategy and audience from Americo Campos Silva, The Global Media Manager for Shell.

Maurice Levy, CEO Publicis Groupe interviewed on the advertising industry at the IAA Business Lunch 2013.

See all the videos from this year's conference

The speaker's from this year's AOP Conference discuss the latest issues effecting the B2B media landscape, and answer questions from the audience 

Chuck Richard, VP & Lead Analyst of Outsell opens the 2013 AOP B2B conference

Christain Frei, Senior Director Central Marketing Group, Microsoft Western Europe outlines the latest trends impacting B2B Marketing

Conor Ogle, Global Head of Marketing, Global Banking and Markets, HSBC discusses the evolution of B2B Marketing

Julien Roux, Marketing Manager, Industry, EMEA, Caterpillar discusses the changes in Caterpillar's marketing strategy

Stefan Heeke, Director Digital Marketing, Siemans Corporation talks through the the latest trends in marketing

Stuart Giddings, Managing Director of Carat Enterprise dicusses content as the most important aspect in the future of B2B Marketing

Bob Carrigan, CEO, IDG Communications, Inc. dicusses the future of B2B media and marketing

Bruce Daisley, Sales Director of Twitter UK discusses the importance of Twitter in content creation

Marco Bertozzi, Executive Managing Director, EMEA, at VivaKi discusses the importance of technology in the media

Tim Potter MD  of Business Publishing at Centaur Media, discusses the company's future and the importance of content marketing.

Peter Currie, Group Head of Brand at Aberdeen explain hows the group have established a global voice

Stephen Taylor is Vice-President of Brand Europe for Samsung Electronics discusses his aim to make Samsung a loved brand by consumers

Sital Banerjee, Senior Director, Global Head of Media at Philips discusses how media has changed followed by a Q&A.

Sir Martin Sorrell Chief Executive of WPP holds a Q&A on current affairs, media and advertising.

The panel discusses: Trends in Online Spending, Choice and entertainment, How online video has evolved, creating engaging content and more.