IBM content widget launched on ITProPortal.com
Babac Vafaey on the topic of Advertising and CTR and ITProPortal and Innovation and Widget
10 November 2009
As part of IBM's Smarter Planet campaign, Net Communities and neo@Ogilvy have developed an interactive content widget - Initially launched on ITProPortal.com, the widget (custom made by Net Communities for this campaign), hosts relevant content & case studies driving users to related IBM collateral. The widget also hosts a video, as well as syndicating the latest tweets from the relevant IBM campaign twitter account.
1 week in the widget is receiving CTRs around 1%, and has created a vast number of video views.
If you are looking for innovative solutions, Net Communities are your guys!
Feel free to get in touch with our superb sales department, who don't really sell, they just come up with great ways to deliver campaigns!
Related tags: Advertising, CTR, ITProPortal, Innovation, Widget
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