The British Airways mobile journey [exclusive video]


On 1 November 2011, the MMA and the IAA presented an event titled “Innovation in Mobile” to host an interactive panel debate. An ambitious and expert panel of speakers shared insights, strategy and case studies, demonstrating innovative ways in which brands can utilise mobile platforms and the next generation in mobile communications.  Now you can watch these presentations in video format exclusively for free here on the Net Communities web site:

Chris Carmichael - Manager of Technology and Innovation, British Airways


Other videos from this event:

Amanda Rosenberg - Google's Associate Business Development Manager, Mobile, EMEA

Russell Buckley - Chief Marketing Officer, Eagle Eye Solutions

Stephen Yap - Group Director, TNS Technology

Panel Q & A - Russell Buckley, Amanda Rosenberg, Chris Carmichael, Stephen Yap, chaired by Paul Berney

Tags: advertising, andy evans, chris carmichael, iaa, video
Posted by Andy Evans, 12 January 2012

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