Are the TV companies ready to deliver branded content for a digital platform and what are agencies doing to adopt a more 'Pan European' approach to advertising.

Other Keynote Speakers

• Phil Stokes: Head of Entertainment & Media, PricewaterhouseCoopers
• Adam Smith: Futures Director, GroupM
• Mel Varley: Chief Strategy Officer, Global, Mediaedge:cia
• Jamie Leach: International Client Managing Director, Starcom MediaVest Group
• Panel Discussion: Rishaad Salamat: Anchor & Reporter, Bloomberg TV

Q&A from the floor

• Does the future for media agencies lie with integrating planning with creative?
  
  
• How do the media consumption habits of B2B compare to the mass market?
  
  
• What impact will client procurement have on the speed of change?
  
  
• Brands and Measurability plus the future of the iPad?
  
  
• Do brands have future as media owners and will that steal revenue from existing media owners?
  
  
• Do clients demand a one-stop shop between media and creative agencies?
  
  

Final Advice:

• Final thoughts of Future of Media 2010