Ken Fisher, Editor-in-Chief of arstechnica.com (one of our partner sites published by Condé Nast Digital) wrote an excellent article about how ad blocking tools are helping to kill the sites we all love.

The site ran an innovative test to see if they could block content from users who used ad blockers.  Technically the test was a success, however, the implementation was not as smooth as it might have been.  They learned some excellent lessons which we should all take note of... more here from ArsTechnica and THINQ.co.uk